Google Ads Can Help Your Business Grow
Google Ads are one of the most popular and effective platforms for growing your business through paid advertising in today’s digital landscape.
Used by companies worldwide and in every industry imaginable, Google Ads utilise the enormous volumes of traffic that Google sees on any given day to identify potential customers and send them to your website.
Google processes more than 3.5 billion searches per day. On average, that’s about 40,000 searches every single second performed.
These searches produce data such as keywords and where people are looking for products and services like yours. It’s time to leverage that data for your business.
Get your Google Ads strategy right, and you can see a marked upturn in traffic visiting your site. However, it won’t just be any old traffic; instead, these will be targeted users who desire your products or services. Users who have clicked on an advert for your website because it is what they’re searching for.
As your Google Ads campaign develops, you will notice trends in your analytics that help take the guesswork out of setting budgets.
You’ll be able to see how much each conversion is costing you, and – if volumes are high enough – it will become an exact science.
However, setting up the campaigns and managing them on-going requires expertise and ideally a lot of experience. Poor implementation can be incredibly costly, leading you to burn through your monthly ad budget in a matter of days.
As an experienced Google Ads strategist, EQ Internet is perfectly positioned to manage your campaign so that you see a valid return on investment.
We’ll sit down with you to discuss your aims as a business and your commercial objectives and understand the challenges you face from a digital perspective. Once we have this information, we will create the perfect Google Ads strategy to move towards your goals.
Google search, or search advertising, is probably the first port of call in paid advertising for many businesses. They’re those small text-based ads that appear at the top of Google search results when you perform any search. They’ll have the word ‘Ad’ next to them and always be among the top two or three results on a Google search results page.
Because we take the time to get to know your business and the targets you’re trying to hit, we can craft the perfect PPC strategy for you. We’ll leverage the insight offered through various tools to create a campaign that delivers.
By monitoring every campaign we manage daily, we always know what’s working and what isn’t. We’re agile enough to quickly tweak and tune your campaign to capitalise on successes and opportunities while ensuring your budget remains in check and does not go to waste.
Display advertising is almost certainly what comes to mind when you think of adverts on the internet. Sometimes referred to as “banner ads”, display advertising usually consists of a graphic element placed prominently on a website. Artwork, animations and even small videos are now familiar forms of display advertising.
If you’re interested in display campaigns or feel that this could be an excellent fit for your business, then let’s talk. Utilising the Google Display Network, we will tailor your campaign to target the potential customers you need to reach.
Google will serve ads to qualified visitors on third-party websites interested in your product or services. We can use dynamic ads or something a little more traditional to grab their attention and signpost them into your website.
Are you worried about the budget? No problem. We can cap spend daily, weekly or monthly, deliver reports to you frequently and ensure we get total value for your campaign.
A hugely successful element of Google Ads is the Google Shopping platform. If you’re running an e-commerce store, then ignoring this opportunity could be an actual loss.
When you search for a particular product, such as a pair of sports shoes, Google will present a list of items at the top of the search results page. It’s a horizontal scrolling list with product imagery and prices. These are Google shopping adverts.
If you have an existing e-commerce store, we can create a dynamic feed to make your inventory available through Google Shopping. The heavily image-based results work particularly well in the UAE market, where language barriers can be problematic.
Smart Campaigns / Retargeting
Do you ever feel like you’re being followed around the internet by that excellent television that you searched for a few days ago? That’s because you are.
Retargeting leverages the immense amount of data that Google constantly collects from users across various platforms and websites. Based on your search and browser history, it knows where you are, what you’ve been looking to purchase as well as a tonne of data to do with demographics.
By using intelligent campaigns such as retargeting or prospecting, Google Ads dives into this data. It serves adverts to people interested in your products/services and those just like them. They may have looked at something on a competitor website a few days ago – well, this could be your opportunity to snag them away and make them a customer of your own.
Optimise Your Google Ads Campaign
Contact us today, and let’s talk about how we will manage your Google Ads campaign in an innovative, efficient and profitable way. With so many options, the possibilities for your are almost endless, but at EQ Internet, we will make sure you’re effectively using the right tactics.